Who we are

Because Itʼs There was founded by Peter Baily in 2004 as a loose network of affiliates. The practice pulls together the resources necessary for the coaching engagement.

The principle coaches behind the network are from the Newfield Group and Personal Space.

Peter Baily

Peter Baily

Position
Coach
Qualifications
ICF Certified Coach
Newfield Trained Coach
Beliefs
  • Humility and curiosity are prerequisite for learning
  • Happiness comes through our relationships
  • We all live at a fraction of our capabilities
Values
  • to be respectful of all life
  • to be of service
  • to speak up
Hopes

to live in a world where we all take care of ourselves, others and our home, Earth.

Peter Baily has been working as a coach for 9 years through his company, Because It’s There.  

He was trained in ontological coaching by the Newfield Group under Dan Newby (Newfield Vice President) and Aboobi Shabi (Newfield European Director of Coaching) – through a comprehensive training course accredited by the International Coaching Federation. 

As a coach, Peter draws from two valuable learning arenas: business and mountaineering.  

He started his career in advertising as a copywriter for Ogilvy & Mather in Hong Kong. For ten years, he brought award-winning communication solutions to hundreds of marketing problems for clients including American Express, The Economist, Le Meridien Hotels and BMW.  

Preferring to own business challenges, he crossed disciplines and became Marketing Director of bigsave.com launching the internet company in 1999. Bigsave.com was voted one of Britain’s strongest internet brands by Superbrands Council 20th November 2000. Passionate about creating brands, he took the role of Marketing Director for Crussh Juice Bars. 

While learning the rigors of business, Peter was also learning about the intricacies of human nature through mountaineering and rock climbing - a parallel world of personal mastery, mental reframing, inter-relationships and team work. His accomplishment include Cho Oyu (8000m) without oxygen or support, The Nose on El Capitan (Yosemite National Park) and Mt McKinley, Alaska. 

Shaped by life experiences, he now believes passionately in the ability of coaching to help individuals achieve what they want to achieve; and is permanently developing his own skills through mentoring, peer-coaching and learning groups.

Mark Roberts

Position
Trainer
Qualifications
Nationally ranked decathlete and county rugby player

Mark is an exceptional athlete and was a nationally ranked decathlete and county rugby player. He has been in the health and fitness industry for over 15 years and is the director of the Personal Space an exclusive gym, personal training and therapy centre based in the heart of London’s Mayfair. He has been a regular fitness expert for Sky television, made numerous television appearances and was speed, strength and conditioning coach for Harlequins RFU 2005-2007.

Mark recently came full circle with a client training programme journeying with the client to summit the Matterhorn. His passion is health and fitness and his in-depth knowledge, versatility and presence make every session inspiring, challenging and personal. He is happy when his clients are sweating and happier when they are really engaged and learning.