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Because It's There was started in December 2004 by Peter Baily and Hugh Moss.
Peter Baily began his career as a copywriter in advertising working for O&M in Hong Kong and more recently was the Marketing Director of Crussh. While climbing corporate ladders, Peter Baily also managed to climb mountains throughout the world. His main achievements being Cho Oyu (8000m), Mt McKinley, The Nose, Yosemite (1000m rock climb) and the Matterhorn.
Hugh Moss has been professionally and personally involved in outdoor pursuits for 25 years since clinging to Bird Rock while on an Outward Bound course . He worked with ESPN STAR Sports in Asia in marketing, event management and business development and established the network's Multimedia business. He is an accomplished rock climber and mountaineer with ascents throughout the world.
Peter and Hugh met in Hong Kong seventeen years ago. It was here they began to rock climb and that the initial thinking behind Because It’s There first emerged.
To understand our name it helps to understand the spirit behind our company.
Because It's There is a remark made by George Mallory when he was asked why he wanted to climb Everest in 1923. His retort was instantly forged into mountaineering folklore, partly due to its curt, enigmatic nature and partly because no one knew what the hell he was talking about.
Did he mean, for instance, mountains exist therefore I climb (philosophical point). Or perhaps it was just an irritated, off-the-cuff remark to a frequently repeated question (sarcastic point). Then again maybe he wanted to say “can I not just do something for the sake of doing something, why do we always need to find reasons for everything” (practical point).
Whatever the meaning (or meanings), the phrase conjures up the spirit of the times and the spirit of our company - one of courage, adventure and pioneering with a strong belief in the values of trust, loyalty, friendship, determination and understatement, against all the odds.
We help companies enhance and sustain business performance by offering senior ecxecutives "once in a lifetime" learning experiences that are inspiring, challenging and personal.
By inspiring we mean a challenge that plagues you with excitement and makes you want to wrestle with adversity for no other reason than, in the words of Mallory, “Because It's There”.
By challenging, we mean an endeavour that tests your current sense of self-belief, pushes you, creates self-doubt. Am I fit enough? Have I got what it takes mentally? Is this too risky? For challenges and the unknown make excellent bedfellows.
And by personal, we mean an experience that is worked entirely with your interests in mind. We aim to make your trip a one-off because that’s what you are and what it is for you.
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