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What is now proven was once only imagined.William Blake
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Peter Baily – Founder/Belief Builder
Peter Baily has been working as a coach for six years through his company, Because It’s There.
He was trained in ontological coaching by the Newfield Group under Dan Newby (Newfield Vice President) and Aloobi Shabi (Newfield European Director of Coaching) – through a comprehensive training course accredited by the International Coaching Federation.

As a coach, Peter draws from two valuable learning arenas: business and mountaineering.
He started his career in advertising as a copywriter for Ogilvy & Mather in Hong Kong working both in Direct Marketing and Advertising. For ten years, he brought award-winning communication solutions to hundreds of marketing problems for clients including American Express, The Economist, Le Meridien Hotels and BMW.

Preferring to own business challenges, he crossed disciplines and became Marketing Director of bigsave.com launching the internet company in 1999. Bigsave.com was voted one of Britain’s strongest internet brands by Superbrands Council 20th November 2000. Passionate about creating brands, he took the role of Marketing Director for Crussh Juice Bars – a back-to-basics in the world of business realities.

While learning the rigors of business, Peter was also learning about the intricacies of human nature through mountaineering and rock climbing - a parallel world of personal mastery, mental reframing, inter-relationships and team work. His accomplishment include Cho Oyu (8000m) without oxygen or support, The Nose on El Capitan (Yosemite National Park) and Mt McKinley, Alaska.

Shaped by life experiences, he now believes passionately in the ability of coaching to help individuals achieve what they want to achieve; and is permanently developing his own skills through mentoring, peer-coaching and learning groups.

Click here to download Peter Baily's CV
Click here to download Peter Baily's Climbing CV
Peter Baily
Hugh Moss – Founder/Attitude Adjuster
Hugh, the other co-founder, is an accredited coach with a Diploma in Advanced Executive Coaching from The Academy of Executive Coaching, one of only two organisations in the UK whose training is accredited by the International Coaching Federation. One of his greatest talents lies in the attitude encapsulated in two simple words “can do”.

He has been involved personally and professionally in learning, development and the outdoors for 27 years. He has also worked comprehensively in catering and all facets of media - variously editor, event organiser, business director and general manager. He co-founded Asia’s leading outdoor magazine, Action Asia and worked for ESPN STAR Sports in marketing, event management and business development introducing the X Games to Asia and established the network's multimedia business. On return to the UK in 2003 he lead the digital media practice for Enterprise IG and consulted in international business development in China.

He has turned his experience to helping others learn through coaching. He believes in the unique potential of all human beings and is passionate about energy management as the fuel of whole person development. He is an accomplished rock climber and mountaineer with ascents throughout the world from 6000m peaks in the Indian Himalaya to the limestone walls of Southern Thailand. With Peter he also opened up new bike trails in South Korea. Hugh loves challenge, the bigger the better.
Click here to download Hugh Moss's Bio.doc
Click here to download Hugh Moss's CV
Hugh Moss
Mark Roberts - Training Director/Conditioning Coach
Mark is an exceptional athlete and was a nationally ranked decathlete and county rugby player. He has been in the health and fitness industry for over 15 years and is the director of the Personal Space an exclusive gym, personal training and therapy centre based in the heart of London’s Mayfair. He has been a regular fitness expert for Sky television, made numerous television appearances and was speed, strength and conditioning coach for Harlequins RFU 2005-2007.

Mark recently came full circle with a client training programme journeying with the client to summit the Matterhorn. His passion is health and fitness and his in-depth knowledge, versatility and presence make every session inspiring, challenging and personal. He is happy when his clients are sweating and happier when they are really engaged and learning.
Mark Roberts
Yannick Flugi – Alps Director/Mountain Motivator
Skiing since 3, climbing since 6, Yannick is an exceptional mountaineer and has become a member of the world’s most recognised mountaineering bodies, the Suisse Alpine Association.

To become a Suisse Guide is not easy. It requires complete dedication and commitment, clarity of thinking and extraordinary skills.

Yannick is one of a select group who have climbed the toughest Alpine routes – North Face of Grandes Jorasses, Aiguille Noire de Peuterey, Les Courtes, Les Droites to name a few.

Over and above guiding clients safely in the mountains Yannick is passionate about helping them to learn through the experience. He he has a great sense of humour, albeit it occassionally, well, Swiss!
Yannick Flugi

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