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Sure, they'd climbed the big mountains and had all the experience that comes with that but it takes more than know how to motivate people to do something that they feel is almost completely beyond them. It was their passion, enthusiasm and absolute commitment to not just getting me and my mates to the top of the mountain but to making sure that we really enjoyed the journey. And we did. It was the most fun I'd had in years Guy Nixon, CEO, Go Native Ltd., Mont Blanc 2004
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who we are, what we do and what drives us
Because It's There was started in December 2004 by Peter Baily and Hugh Moss with the aim of helping companies enhance and sustain business performance. To understand the spirit of our company is to understand our name.

meet the team
Peter Baily, Hugh Moss, Mark Roberts and Yannick Flugi

what others say
What's clever about BIT is that its founders are a rare combination of experienced adventourous mountain goat and ex professionals. As such they understand the pressures of corporate life and the need for original adventure as the most effective way of clearing the head and putting things in perspective

All Because It's There challenges and preparation summits are fully guided. All guides are UIAGM qualified and registered – considered to be the most reputable mountaineers/skiers in the world.






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